Only one pilot is needed to get off the ground, but having a wing man is the best recipe for flight. After all these years, Spike Lee is still the best Jordan Brand pitchman around, and he's really just being himself.
Mens Nike Air Jordan Spike Lee 40 BHM Basketball Shoes. From the days of Mars and Mike to the present, Spike Lee has been a significant factor in the production and relevance of the Jordan Brand. Nike Air Jordan Son of Mars Spike Lee Size 11 True Blue Cement Red 580603-106. “People who have never picked up a basketball are going to be rocking these," he said.Īnd even though these new sneakers aren't for everyone, he's probably right. He knows the importance that the Jordan Brand carries in the streets, so to speak, and he knows that the reach of the shoes goes far beyond sports. The shoes, it turns out, were a gift from none other. But Lee still has a firm grasp on what's fresh, what's new, what's cool. Spike Lee hit the red carpet at tonights 91st annual Academy Awards wearing a custom pair of metallic gold pair of Jordan 3s. He made it a point while talking with Anthony to say that he was 55 years old, yet he referred to the XX8 sneakers more than once as "the new joints," slang that someone maybe 30 or 40 years his junior might use. Spike Lee talks Michael Jordan, his brand, Jordan athletes and the concept of the Spizike at the grand opening of the Jordan pop-up shop '166 Flatbush' on Fe. 26 on the Forbes list of the World's Most Powerful Companies.ĭuring the event Monday, Lee was trying to illustrate how different New York is today compared to when Anthony was growing up in Brooklyn. It's something Lee figured out years ago, and it's part of the reason why the Jordan Brand is Nike's biggest profit driver, and Nike is No. In 2008 a song called "Its All About The Air Jordans" by synth metal band A Day After Tomorrow was written about a pair of air Jordan Spiz'ikes. A company can have a great product that all of its consumers completely buy into, but stellar promotion, marketing and advertising is needed these days to keep the product desired. Initially Jackson got involved with the brand when Reggie Saunders, the director of entertainment and marketing at Jordan, and Michael gave him an internship.Whether he's posing with President Obama and Air Jordan sneakers or he's influencing custom-made Nikes like the Mars Blackmon- themed Air Foamposit sneaker or the Jordan Spizike, Lee's significance with the brand is undeniable. Now more than thirty years later, Lee is still heavily involved with the brand and he has even passed the torch down to his son Jackson, the designer of the upcoming Jordan Mars 270.
"Jim Riswold and Bill Davenport who worked at Wieden+Kennedy saw the film and got that deal put in to play Mars together with Michael Jordan, and the rest is history." Two years later, after Spike Lee's ad campaign featuring Jordan and Lee himself (playing Mars Blackmon) hit the airwaves, declaring It's gotta be the shoes. SKU: N/A Categories: Air Jordan 1, Women Air Jordan 1 Tags: Air Jordan 1 For Sale, Cheap Jordan 1, Jordan Release Date 2020. Size Clear: Spike Lee x Air Jordan 1 Retro High OG Midnight Navy/Black-White For Sale quantity. "In She’s Gotta Have It, I wore Jordans," Lee says. Spike Lee x Air Jordan 1 Retro High OG Midnight Navy/Black-White For Sale 130.00 140.00.
Lee’s relationship with the Jordan Brand can be traced back to 1986, when his Mars Blackmon character became the star of an Air Jordan 3 commercial spot. Serving as the first ever non-athlete endorser of the Jordan Brand, Lee has been connected with the Jumpman for decades now, whether it be by way of his hybridized Spizike silhouette, his countless courtside moments at the Garden, or his special colorways of existing models. From the office of Focus Features chairman Peter Kujawski, directors Jordan Peele and Spike Lee can see a near-panoramic backdrop of Universal Studios extending before them. Not only did the Spike Lee Joint serve as an accurate depiction of Brooklyn’s Bed-Stuy neighborhood at the time, but it featured a number of memorable moments that resonated with sneakerheads both old and young. On June 30th, Spike Lee’s iconic Do The Right Thing film turned 30 years old.
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